The web design process involves various steps and styles. This can be anything from lively, sleek to vivid. Nevertheless, your final look and feel should reflect your style and type of business, and there are certain guidelines to follow. Excellent site design contributes to your user experience and functionality and will keep users glued to your pages. And this is why most companies engage professional web designers. Do you want to build an engaging web design? Here are tips to guide you.

1. Make a clutter-free page

The first page of your website should portray your brand image and values. Most users don’t read every word on a webpage; many browse through the pages fast, highlighting keywords, sentences, and images. For this reason, Web design Sydney experts will advise you to make the homepage more appealing.

You can achieve this through;

• Adding imagery
• Keeping important content above the fold
• Spacing out the content 
• Including a call to action

2. Design a mobile-friendly site.

Users should appreciate your website no matter the type of device being used. And most companies go for mobile-friendly versions. For instance, Wix develops mobile-friendly versions to help you stay up to date with the mobile world. Therefore, go through the mobile version on your site and test every page button and user actions.

3. Choose colors wisely.

Background matters a lot on a web page. It plays a significant role and will entice users to navigate your site. Choosing your colors and combinations is crucial since they influence how consumers read your site. Use attractive colors to draw attention, elicit emotions and enjoy a boost in sales.

4. Use visual hierarchy.

Hierarchy is a design aid in presenting content clearly and effectively. If you apply hierarchy appropriately, you’ll direct site users’ attention to various page pieces in order, starting with the essential pages. Examples of hierarchy components to consider are weight and size. 

Use them to highlight top assets, for example, your business logo or name. Element placement is yet another component. Use a suitable layout to capture attention by placing the call to action button at the center of your screen.

Which features are ideal for a good website?

An engaging site should feature;

• Balanced texts and visuals-Balance is crucial for a website. Hence, you need to use the most suitable images, text, and other elements that will appear on the page.
• Easy to navigate layout-The page should be easy to navigate; consider having a web which you slide than click.
• Fast load times-Users will be discouraged from a web will takes time to load information. Ensure it loads fast and the images are optimized for faster load times.
• Good error handling.
• Great internal linking.

Final thoughts

Website ranking is critical, and you want your site to rank high on search engines. To achieve this, consider mentioned ideas and hire a professional web developer to guide you. They will optimize your pages, text and images for faster loading. The team will also help design an engaging interface for an improved user experience.